Starting an Online Store for Your Business
Whether you're a manufacturer, importer, or service company, launching an online store is one of the most impactful investments you can make. But what does it actually take, and what should you budget?
The Core Components
Every successful online store needs:
- eCommerce platform — Your store's foundation (Shopify, WooCommerce, MyCashflow)
- Product content — Descriptions, images, and SEO optimization
- Payment solutions — Klarna, Paytrail, credit cards
- Shipping & logistics — Warehousing, packing, carriers
- Customer service — Order support, returns handling
- Marketing — SEO, paid ads, social media
What Does It Cost?
Costs vary dramatically depending on your approach:
- DIY approach: €200-500/month in tools, but significant time investment
- Agency build: €5,000-50,000 upfront, plus ongoing maintenance
- Outsourced operations: Fixed monthly fee covering everything — typically less than one full-time hire
The eShop First Approach
At eShop First, we offer a different model: a complete outsourced eCommerce package with no heavy upfront investment. You get a full team — platform, logistics, customer service, and marketing — for a predictable monthly fee plus a volume-based commission.